More Proof Of The Power Of Article Marketing

Yesterday I read a great post by Leo Dimilo regarding the traffic-generating power of article directories such as EzineArticles. 

I’m a big fan of article marketing for a couple of reasons:

•  Its free.  If you’re just starting out and you’re on a tight budget there’s no better way to drive targeted traffic to your site. 
• You can use your article to pre-sell the reader on whatever product or service you’re offering.  By the time they click through to your main site they’ve already been warmed up.
• If you do it right some of your articles will send you traffic for YEARS.

Awhile back I shared some of my own results from an article marketing campaign I was running for one of my small niche sites.  I mentioned that one of my articles had been viewed 7169 times and had generated 4115 click-throughs to my main site.

Well I just checked my stats and in the 18 months it has been live it has now been read 14729 times and generated 7753 click-throughs to my site.  And that is all completely free, 100% natural search engine traffic. 

Want an even more impressive example?  While checking out some competitor articles in that niche I found an EZA article that has been viewed an astounding 1.7 MILLION times! 

I did a little reverse engineering via Yahoo’s site explorer and found the article listed in lots of blogrolls, web site footers, and other purchased link spots.  Its obvious he’s buying up links and pointing them at the article to give it a boost in the search engines. 

And oh boy is it working!  I’m finding that article at or near the top spot for one keyword phrase after another. 

That is one marketer who obviously knows what he is doing.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Some People Just Don’t Get It

A buddy of mine forwarded me the image below this morning and it gave me a little chuckle.   Some people just don’t get it…

Sorry I don’t know where the file originated so I can’t credit the source.

The Importance of Link Authority

In a recent post Christopher Ross wrote…

When a person creates a link from one website to another, it’s voting for the second site and telling Google that site A believes site B to be of equal or greater value to the web.

I think that’s an excellent way of explaining how the search engines view links and its absolutely vital that you understand this concept if you want to build a successful site. 

For example, say there are 2 blogs on the same topic.  We’ll call them ABC and XYZ. Both have top-notch content and everything about them is equal…except XYZ gets lots of link love from all over the web.  XYZ has tons of links pointed toward it while ABC has comparatively few.

All things being equal XYZ should easily outrank ABC. 

But why??  ABC has killer content…maybe even better content than XYZ.  What’s missing?

Link authority. 

The search engines look at all of the links pointing to XYZ from various sources and say, “XYZ must be really valuable for all of these other sites to be linking to it.”

Since XYZ is now considered an authority site, it receives an extra push in the rankings.  Whenever a page from XYZ is compared to a competitor’s page, XYZ receives the benefit of the doubt.  The SEs basically say  ”These pages are pretty close in terms of content, but since XYZ has more link authority its probably better.” 

And so XYZ wins the top ranking slot. 

Thus the importance of a well thought out link building campaign.  From the minute you launch your first site or post your first blog entry you should be considering ways to build your link authority. 

Your entire business depends on it.

What’s In Your RSS Reader?

Ok, today’s post is all about sharing. I keep track of more blogs than I can count but I’m going to list some of my favorites here so you too can check them out and see why they’re my “must reads”…

In the comments section feel free to share your own favorite blogs (even your own) so we can all share and discover new blogs.

http://thoushallblog.com/

http://www.caroline-middlebrook.com/blog/

http://www.thisismyurl.com/

http://www.copyblogger.com/

http://www.directsaleswebmarketing.com/

http://www.doshdosh.com/

http://www.entrepreneurs-journey.com/

http://franklinbishop.net/

http://leodimilo.com/internetmarketingblog/

http://ez-onlinemoney.com/blog/

http://www.jonathanleger.com/

http://www.peiprofit.com/

http://www.potpiegirl.com/

http://www.problogger.net/

http://www.stevepavlina.com/blog/

So what’s in your RSS Reader??

7 Tips for Increasing Conversions

Today’s article is written by guest author Joel Ohman of DomainSuperstar.com.  Joel offers some serious tips for increaing your website’s conversion rates…

Unless you have a website that you operate purely for your own enjoyment without any type of interactive or profit incentive then chances are you are like me in that you are constantly looking for ways to make your website convert better.

Many people associate the term website conversion with a sale and often that is exactly what it is but a conversion can really be anything at all. For all intents and purposes a website conversion is when the website visitor does what you want them to do. This could be buying a product, subscribing to your RSS feed, joining your newsletter, clicking on an advertisement, downloading an eBook, or any other number of things.

As the owner of a domain name tools website and close to 1,000 other [...] Continue Reading…

10 Ways To Make Quick Money If You’re An Internet Marketer

Cash. We all need it. And sometimes the unexpected comes up and we need it in a hurry. Like when your car breaks down or your kids flush a barbie doll head down the toilet.

If you’re living paycheck to paycheck an unplanned expense can be catastrophic. You might have to borrow from your retirement savings or take a loan to pay off the bill. Or you might have to skip your summer vacation down the shore.

But for those of us who are lucky enough to make money online, unexpected expenses can be paid off with just a little bit of creativity and a plan.

In Instant Cash Report, I’ll share with you 10 super-powered ways to make quick money online.

The report is free…but its only available to my email subscribers.

If you’re already subscribed then check your inbox because I’ve already sent you the download link. Otherwise just enter your name [...] Continue Reading…

2,790 Ways to Increase Traffic Using Audio with Your Blog Posts

I recently asked my readers to supply a few guest posts that I could publish in those times where I am short on time and can’t get a post together for a bit.  Today’s post was written by Mikael Rieck of Retire Rich Roadmap…read the entire post because its a great idea and one that I must admit I’ve never taken advantage of myself.

This is a little known but HIGHLY effective way to increase the number of visitors to your site and the best part is that very few people are using it and that can be a great benefit to you. But let me explain what you will need to do because it is actually quite simple.

If you’re not already posting audio to your blog you will need to have your posts converted into audio. You can naturally do this manually but a much faster way is to [...] Continue Reading…

GeoCities is Closing - I Told You to Stay Away From Free Hosting!

Yahoo has made a huge announcement that they’re no longer accepting new Geocities customers and later this year they’ll be closing all accounts and deleting all Geocities websites. 

Now, I’ve said it before and I’ll say it again…you should never rely on free website hosting. 

If you have any Geocities sites that send you traffic or revenue you’d better hustle and get all of the content moved to a paid host.  Obviously Yahoo is hoping you’ll migrate all of your sites onto their own paid service (which will create quite a revenue spike for them), but there are many other options when it comes to web hosting.

Check out rankings and reviews of various hosts from actual users at http://webhosting.youcompareit.com

I’m Looking For Guest Writers - Do You Have What It Takes?

You’ve probably noticed that the number of posts I’ve been making on this blog has dropped a lot lately.  Its not that I’ve run out of things to say but rather I lack the time to say them. 

I have a couple of other projects going on right now and I’ve also had a lot going on in my personal life…so when its all said and done I’ve got more going on than I can handle right now. 

Since I really want to keep this blog fresh I’m currently looking for a few guest writers so I can mix in some guest posts with my own writing. 

You up for the challenge? 

 

Here’s the deal…send me an original, high-quality post about any of the topics I discuss here (internet marketing, link building, blogging, article marketing, etc.) and if it fits my needs I’ll post it here at imiseasy.com.  You can include a [...] Continue Reading…

Internet Marketing Tips - Don’t Put All Your Eggs in One Basket

There’s one mistake made by one would-be internet marketing genius after another. They spend months or years learning the ropes of online business and then they finally hit upon a method that works for them. having found their own little formula for success, they start repeating the process over and over again.

Before they know it they have a whole network of sites plugging away earning them steady money day after day. They figure as long as they continue building new sites their income will continue to grow.

Its really a good plan and you would do well to follow it. But, they’re missing out on one key concept that could wipe out their entire business overnight.

Diversification.

Relying too much on any given method or third party site is a recipe for disaster. You need to diversify your streams of income to protect your business from the unexpected. Just think about what [...] Continue Reading…

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