Starting a Pay Per Click Case Study

by Mike on October 24, 2008
in Case Studies, Pay Per Click

Unfortunately, I haven’t had much time to post here lately…my mother in law has been ill, I’ve been working on a project on my house, and I recently signed up for PPC Classroom 2.0 so I’ve been spending time pouring through their modules and preparing to dive into the world of pay per click. 

There’s a lot of money to be made in Pay Per Click so I strongly suggest you consider it as part of your business model.  This is something I’ve been looking to get into for some time but I just haven’t had a chance to educate myself properly.  I’ve played around with ppc before but there’s a lot I didn’t know.  Time to fix that!

PPC Classroom is a course that’s designed to teach you the ins and outs of running successful Google AdWords campaigns.I don’t have an affiliate link and in fact the course in now closed too new members, but if you go to their site you can sign up to be notified if they let new people in.

Going through the modules I’ve already picked up enough tips to make my purchase worthwhile.  Plus, since I bought it through Jeremy Palmers affiliate link I also received a free copy of last years PPC Classroom version 1.0.  That sold for $497 just last year!

Anyway, once I get the PPC ball rolling I’ll post here regularly about my results.  I won’t give away actual links or websites I’m using but I’ll give you some numbers so you can see how it goes.  GOnna start with a really small budget and increase a little at a time as I see results. 

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13 Responses to “Starting a Pay Per Click Case Study”
  1. Bruno Auger (5 comments.) says:

    Well it will be quite interesting to see what results you get out of this. Will be looking forward to your next posts on PPC.
    Hope your monther-in-law gets better soon

    Bruno Augers last blog post..What is Search Engine Optimization?

  2. Clog Money (2 comments.) says:

    Good luck matey, I look forward to seeing the results.

  3. Christopher Ross (15 comments.) says:

    I’d love to hear the results of this, I’m doing OK with PPC but I’d really prefer to be doing much better.

  4. Dennis Edell (46 comments.) says:

    I haven’t even begun PPC yet, so I’m definitely in for this study :)

    Dennis Edells last blog post..Guest Post: Article Marketing Experience – Dominique Goh

  5. Mike (2 comments.) says:

    I hope to see more about PPC in the feauture. At the moment I’m trying to read anything good I can find about PPC.

    Webkinzs last blog post..More Retirements By Ganz

  6. Kenneth (2 comments.) says:

    Yeah the I’ve heard a number of good things about the PPC Classroom. I hope your test goes good (profitable). I have found that as long as I stay niched, my CTR are high and CPC are low. And even better, profits are sweet.

  7. Kang (1 comments.) says:

    I love case studies!

    Especially one in a genre close to my heart :)

    Looking forward to see how everything goes!

    Kangs last blog post..10 Day Cash Secret Case Study Part 4

  8. Steve (4 comments.) says:

    Good luck PPC can be tricky. All I can say is from a publisher’s perspective is appealing and honest ads work very well.

    I have adsense on my blog and once the text ads were replaced by image ads my CTR tripled. Images are effective.


    healthy weight losss last blog post..Sell Your McDonalds Stock

  9. brandon alan scofield (1 comments.) says:

    I failed in ppc in 3 month i just make 0,2 dollar … I don’t think I can buy new car with 0,2 dollar :) lol !

    brandon alan scofields last blog post..Social security fund

  10. Om (6 comments.) says:

    I’ve heard some weird things really about PPC. But, having said that, there is serious money to be made out there. Also, it can be highly manipulated, so one must be tactful enough to take full advantage of this stuff.

  11. Mike Collins says:

    Just an FYI for you folks interested in the results…I’m temporarily putting this one on hold. I realized it was a bit more work than I could take on at the moment. I’m still going to do it but I need to wait for a better time in my schedule. Will keep you posted.

  12. Tom - Entrepreneur Interview (4 comments.) says:

    This will be a great case study to follow! Im looking forward to reading your results.

  13. Jeff Scott (5 comments.) says:

    I know a few people with PPC web sites with mixed results. Doesn’t seem to be proportional to the amount of traffic you have.

    Jeff Scotts last blog post..Easily forget

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