Internet Marketing Tips – Don’t Put All Your Eggs in One Basket

by Mike on April 13, 2009
in Internet Marketing

There’s one mistake made by one would-be internet marketing genius after another. They spend months or years learning the ropes of online business and then they finally hit upon a method that works for them. having found their own little formula for success, they start repeating the process over and over again.

Before they know it they have a whole network of sites plugging away earning them steady money day after day. They figure as long as they continue building new sites their income will continue to grow.

Its really a good plan and you would do well to follow it. But, they’re missing out on one key concept that could wipe out their entire business overnight.


Relying too much on any given method or third party site is a recipe for disaster. You need to diversify your streams of income to protect your business from the unexpected. Just think about what would happen if:

You built hundreds of AdSense sites and blogs only to have your AdSense account terminated.

You submitted hundreds of articles to EzineArticles and a virus attack wiped out their databases and all your articles were deleted.

You’re earning big commissions promoting a popular affiliate program that suddenly goes under.

Your highly profitable Pay Per Click campaign nosedives after Google raises the minimum bid for your keywords from 15 cents to ten dollars.

If this article teaches you nothing else, please understand that you need to diversify yourself so if one revenue stream dries up the others will keep you afloat. If you put all of your eggs in one basket you may just end up with a basket of broken eggs.


15 Responses to “Internet Marketing Tips – Don’t Put All Your Eggs in One Basket”
  1. Lester (1 comments.) says:

    That’s a very good tip, it is always better to scatter your eggs to have chances of succeeding faster and not break all at the same time. Thanks and hope to hear more! Thanks!

    Lesters last blog post..Masters Seminar In Tampa..

  2. Frostfire Gifts (8 comments.) says:

    I agree, we not only run multple websites but use many different methods of promotion.

    Like investing, you need to be diversified.

  3. Dennis Edell (46 comments.) says:

    Many sure learned this the hard way, when Google smacked down heavy on the original crap MFA sites, all literally overnight.

    Dennis Edells last blog post..Understanding The New Rules Of SEO

  4. Awxus says:

    Smart affiliates work on different programs at same time, Its not good approach to spend all the time on only affiliate program

  5. david @malaysia florist (1 comments.) says:

    i do agree with you but not only apply to internet marketing tips, it applies to everything, we should diversify our risk..

  6. Job Interview Questions (4 comments.) says:

    What frostfire said was really meaningful, its in a sense just like investing, you have to diversity, because something is always up, while something is down.

    Job Interview Questionss last blog post..Re: Do you have things you’ve never really told anyone?

  7. Stu @ Toronto Health and Wellness (5 comments.) says:

    @Dennis – oh yeah, I felt that pain, big time.

    It was good while it lasted though….

  8. BenWL (1 comments.) says:

    I got three kind of different making money online, 2 is not making any sales since Jan 2009, I still depending on the 3rd.

    Adwords almost made me lost money when they raise the bidding price; luckily I managed to quit before it’s too late.

    The FD rates for every banks have dropped significantly since Jan 2009, now I’m taking the money out and banking on currency exchange to generate more money.

    Relying on one is always dangerous, luckily I got two different bank accounts, one for spending and another one for long-term savings.

    BenWLs last blog post..How to Use Google Trends to Analyze Keywords

  9. SEO Tools (1 comments.) says:

    i dont agree we can easily manage more than one websites

    SEO Toolss last blog post..Tnomeralc Web Design Toys

  10. Mikael @ RetireRichRoadmap (7 comments.) says:

    It is a very valid point and something that apply to all aspects in life. You could say the same thing to people that are only working one job. If they get fired or the company closes they are toast (for a little while at least).

    Mikael @ RetireRichRoadmaps last blog post..Why Your Content will Affect Your Adsense Income

  11. Mike Collins says:

    Good point Mikael…as the economy continues to struggle I think a lot of people will be looking to supplement their income by making money online.

  12. Mikael @ RetireRichRoadmap (7 comments.) says:

    Definitely. Both online and offline. I’m sure the MLM companies will see an influx in new people as well. I’m just glad that I started looking and acting BEFORE I needed it :)

    Mikael @ RetireRichRoadmaps last blog post..How to Attract the Best Google Adsense Traffic

  13. Scott5430 (9 comments.) says:

    i think another benefit of diversification (or basically trying new things) is that you expose yourself new opportunities that you might not have discovered if you just stuck to one product/approach

    Scott5430s last blog post..CDL Test

  14. michelle (1 comments.) says:

    I have 2 websites and i am only concentrating on them to make my business perfect because if i concentrate on more promotion things then it will be good for me rather than build a new website.

  15. Minimink (3 comments.) says:

    Adwords almost made me lost money when they raise the bidding price; luckily I managed to quit before it’s too late.

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