How to Improve Your Alexa Score Quickly

by Mike on April 9, 2010
in Blogging, Web Traffic

Before we all get into a debate over whether or not Alexa rankings actually mean anything, let me make my position clear…

Alexa rankings are mostly useless (much like Google PageRank) but it does have value under some circumstances:

1. Selling advertising is a lot easier if your Alexa rank because many people will assume your site has lots of authority and gets lots of traffic, even if it doesn’t.

2. People will pay more to buy your site if it has a high Alexa ranking.

Now despite the fact that these are simply misconceptions (low traffic sites can often outrank much larger and more successful sites) and a high Alexa/Page Rank does not guarantee anything, you can use these misconceptions to your advantage by increasing Alexa ranking of your sites to maximize their advertising revenue as well as their sale price should you choose to sell.

Click here for 7 to discover 7 easy ways to improve your Alexa ranking.

What Does It Mean to be an Internet Marketer?

by Mike on December 22, 2009
in Internet Marketing

There’s no PhD you can strive for to be in the Internet marketing industry. You have to learn as you go – on your own – soaking up information along the way.  The first thing you need to know is what it means to be an Internet marketer, because it isn’t always clear to everyone.

Let’s start with what Internet marketing is not.  It’s not being a con artist. It’s not being a spam king.  It doesn’t just mean selling on eBay or having your own website and products.

In reality, Internet marketers can pick and choose from a whole host of options available to help them make money.  Your opportunities are virtually endless, and include one or more of the following:

  • Selling digital downloads (information products like eBooks)
  • Promoting other people’s products for a commission (affiliate marketing)
  • Selling on eBay or other auction sites
  • Running a membership site
  • Selling your online services (writing, graphics, etc.)
  • Owning a website that sells dropshipped or wholesale items

And this is just the tip of the iceberg.  Being a newcomer to Internet marketing, you might be worried that you don’t have anything to sell.  That’s okay – most people don’t start out with anything, and you never have t stock a tangible inventory if you don’t want to.

Internet marketing creates no gender or age boundaries for you.  There are teenagers who have launched multi-million dollar companies as budding Internet marketers whose ideas sprung to life and catapulted them to instant success.

You don’t have to do anything unethical or shady to succeed at Internet marketing, and in fact, launching a respectable business with a solid reputation is the secret ingredient that will allow you to hatch an empire on the ‘net to fulfill all of your dreams and those of your family.

Do You Have to Have Money to Make Money Online?

by Mike on November 17, 2009
in Mindset

The short answer is, “No.”  You can effectively launch an Internet marketing career without a single dime.  All you need is a computer and an Internet connection, which technically does cost money, but I’m assuming you have those two components already.

Many a marketer has gotten his or her start as an affiliate marketer.  Aside from shuffling around in your attic to find something you can sell for a profit on eBay, affiliate marketing is your best bet for a zero-dollar start-up business in the Internet marketing industry.

All you need is a free ID that you can get on PayDotCom, Amazon, Commission Junction, LinkShare, or ClickBank (to name a few), and the ability to learn about free traffic sites and you can begin generating an affiliate income without investing a penny of your own money.

That said, it’s best if you save a few dollars here and there to invest in some tools that are going to make your Internet marketing efforts a whole lot easier.  For instance, you could sit around and brainstorm for five days to get a list of keywords – or, pay for Micro Niche Finder and harvest thousands of keywords in less than an hour.

You could also use nothing but web 2.0 social sites that are free, such as HubPages or Squidoo, to host your content and affiliate links.  Or, you could pony up the $9.95 one-time fee for a domain name and $6.95 a month for hosting and have your own business presence on the internet.

You can also spend days and weeks searching for information about how to do a task that will help you make money as an Internet marketer – such as how to master pay per click advertising. 

Or, you can invest in a step-by-step guide to shorten your learning curve.  What most marketers suggest is to take a look at your budget and see what you have to invest.  If you have to start out with nothing, go for it – but set aside a few of your profits to pour back into your online efforts. 

Everything you’ll invest in is built to ease your workload and hasten the procedures, so your income will increase faster and with less input from you as you learn to wield these tools in your favor.

Why I Haven’t Been Posting Much

by Mike on October 31, 2009
in Personal

Well its been over a month since my last post here and this blog has suffered a bit because of it.  But I do have a good reason…

I’m a daddy again!  :)

Yup, my new baby boy was born earlier this month and its been a bit of a whirlwind.  Its been hard finding time to work and be productive, and since I’ve been concentrating on a couple of other projects too I decided to take a bit of a hiatus from this blog.

But I’ll soon be adding some new posts so check back soon!

PS – for all you trick or  treaters out there…have a safe and happy Halloween!   Save some candy corn for me!  ;)

How to Manage Your Aweber Lists For Maximum Efficiency

by Mike on September 21, 2009
in Email Marketing, List Building

Last week Tiffany Dow and I were talking about the best way to manage our lists.  I had sought out Tiffany’s advice because she is on a similar path as me…but she’s a few miles ahead of me right now.  :)

Basically I plan to have a whole portfolio of digital products covering various marketing topics and I want to use Aweber to maintain my lists of prospects and customers.  I want to be able to stay in touch with people who buy one of my products so I can sell to them again and again.

Right now the only products I have to offer are my PLR article packs and my Yahoo Answers guide. But since I plan to add a lot more in the future I really want to make sure I set up the best possible system that will allow me to keep in touch with my customers while making as little work as possible for myself.

That last part is key.  I don’t want to be stuck wasting all my time managing email lists when I can be doing more important things.  And let’s face it…the whole reason I got involved in IM to begin with was to provide for my family and have the financial freedom to do what I want when I want.  And I’d rather play games or color with my kids then fuss over 101 email lists.

So my question to Tiffany was how she managed her lists.  As you can see by her blog post on the subject she wasn’t sure what the best solution was.  So after going back and forth a little and reading Aweber’s help areas, I think I found a solution that works for me!

Basically I want to be able to have as few lists as possible but have the ability to customize a bit for the buyers of each product.  I need the ability to cross-promote new products to past buyers, and I want to automate as much of the process as possible by using pre-written autoresponder messages.

But I don’t want someone to buy Product A and then receive new emails promoting the same product!  And it will look bad if they receive the same email multiple times if they sign up for multiple lists.   And so I played around a bit and whipped up a test campaign and used a bunch of gmail addresses to map out my plan…

I’ll have one list for prospects.  This will consist primarily of a pre-written autoreponder sequence that will provide solid content and build trust.  Of course I can still blast out emails whenever I want to promote something or have something to say.

If someone from my ‘prospect’ list buys one of my products they’ll automatically be moved to my ‘customer’ list (Aweber is cool like that).   My customer list will receive a slightly different autoresponder sequence and they will be segmented by Product Name.

Aweber lets you segment your list using various criteria but I think the one that works best for me is Product Name. 

Since I already use DLGuard to manage product delivery and protection, its a piece of cake to automatically pass product names and numbers to Aweber right at the time of purchase.  All you have to do is make sure your ‘customer’ list is integrated with DLGuard and product name and number is passed.  This literally takes about 20 seconds to set up in your Aweber list settings.

I can then create as many new segments within my list as necessary.  If I want to email a promotion for my XYZ product I can simply create a segment that excludes anyone who already owns XYZ.  That way people who have already bought it won’t receive the email.  Pretty cool huh?

But what if you don’t have DLGuard?

Well first of all you should because its an awesome tool that saves me countless hours and protects my files from unauthorized downloads.  But if you want to get by without it, you’ll have to find another way to pass the Product Name on to Aweber.

Or you can create segments based on Ad Category.   If you go this route your list will be segmented by where they subscribed.   For example you’d use one web form for people who bought ABC and another for XYZ.  You’d have to make sure they were coded correctly so your buyers didn’t end up in the wrong segment.  I think this would definitely work but it would be a little more manual and there’s more room for something to go wrong.

For me the combination of DLGuard and Aweber works perfectly. 

But what do you think?    Do you have a way that works better??

Earn 75% Commissions On My Answers Domination Report

by Mike on September 16, 2009
in Affiliate Marketing, Web Traffic

I recently released a brand new report called Answers Domination…a step-by-step guide to generating web traffic using Yahoo Answers.

And now you’ll be happy to know that I’m launching an affiliate program that will pay you a ridiculous 75% commission on all sales you generate!

You can make money promoting Answers Domination in lots of ways…

  • Post a review on your blog
  • Send an email to your list
  • Squidoo lenses, Hub Pages,etc
  • Be creative!

To get started all you need is a free Clickbank account.  then go to the link below and grab your affiliate links to start making money!

5 Tips For Effective Content Marketing

by Mike on September 13, 2009
in Article Marketing, Content Marketing

There are a lot of different ways to get your product, service or website in front of potential customers online. Marketing with content is one of the most effective ways to do it. Here are 5 tips to making your content marketing stand out from the rest and work in your favor.

1. Varying Media Types – Don’t just rely on one specific style of delivery for your content. While articles are very useful and the most common form of content marketing, using video, audio and holding teleseminars are all equally appealing options to readers. Some of these take a little longer to create, but they all have their advantages. Using multiple forms of content delivery makes it easier to reach a larger audience.

2. Social Networking – Social networking sites such as Twitter, MySpace, Facebook, LinkedIn and Digg are perfect vehicles to create your business networking contacts. You can link up with people who are interested in your service and even create partnerships with other people to increase your exposure.

3. Referral Programs – Use your clients or customers to help bring in more people through referral programs. You can offer a reward for the people they bring in or make it a contest for whoever brings in the most over a certain period of time.

4. Affiliate Programs – Set up an affiliate program so you can have other website and blog owners online market your content for you, while also referring people to your products or service. The ability to earn a commission on any sales they send your way is a must for this type of program. This costs you nothing unless the affiliate sends you a sale, but drives people who are interested in what you have to offer to your site and increases the chances for a sale.

5. SEO – Search Engine Optimization is the means to better placement of your website at the top of online search results. This is a fantastic way to position your content in those search results directly related to your product. The more keywords you are linked to, the more likely people will find your content through online searches. There are free tools available to help you streamline your keyword efficiency.

Using one or all of these marketing techniques will bring the customers to your website and have them already interested in what you have to offer.

Why Mini Sites Make So Much Money

Visit almost any restaurant, and you’ll see evidence of the increasingly common belief that bigger is better. Fast food restaurants zealously encourage their patrons to upsize their drinks and fries, and upscale dining establishments pile food high on their customers’ plates.

Many websites have taken the “bigger is better” theory to heart, too. Superstores like Overstock.com and Walmart have websites consisting of thousands upon thousands of pages. And they are doing quite well for themselves.

When there are so many large sites online, it may seem futile to try to get a piece of the pie. The average person doesn’t have the time or money to set up such an operation, let alone maintain it. But you don’t have to. A mini site can flourish in a land of Internet giants.

The reason mini sites work is because they do not directly compete with the big guys. Instead of trying to be all things to all people, a mini site simply seeks to do well in a small niche. In this case, smaller is better.

The most successful mini sites go after a small but underserved niche. They find a need that isn’t being filled, and they fill it. This puts them into a position to get better rankings in the search engines, because the keywords that people would use to find their offerings are not often targeted by webmasters of larger sites. With some good SEO, they can get targeted traffic at very little expense.

Once the visitors are at the mini site, the sales letter grabs their attention and, hopefully, convinces them to make a purchase. Those who are on the fence may sign up for a newsletter or free course. This provides the opportunity to maintain contact and persuade them to buy later.

A mini site can hold its own, even with millions of other web pages online. You just need a good niche, a quality product and a strong sales pitch.

Ready to learn more about mini sites??  Sign up for my newsletter at http://mikecollinsmarketing.com to receive your free Mini Sites Explained report.

Balancing Work and Family

by Mike on August 13, 2009
in Personal

If you haven’t noticed, my posts on this blog have been much less frequent lately.   Part of that is because this blog isn’t a real money-maker for me…I have other niche sites that bring in steady cash so when push comes to shove they always come first.

But part of it is because I’ve been devoting more time to my family.  Balancing work and family is always a challenge.  If you’re not careful the scales start tipping too much in one direction or the other. 

For me, I noticed I was spending too much time working and my family life was starting to suffer.   My kids missed play-time with daddy while I was too busy on the computer.

It’s an easy trap to fall into.  What internet marketer hasn’t pushed his family away so he can work on his “big project”.  And its all too easy to justify that attitude with the notion that “I’m doing it all for them.”

If you find yourself saying that you need to take a closer look at yourself.  Because while you’re working away to make more money to buy your family “things” …they’re missing you. 

Last night I planned to get some work done after dinner, but I ended up saying “screw work” and cuddling on the couch with my girls watching Enchanted.   And they were happy as hell just sitting next to me and talking about what was happening in the movie. 

It reminded me of a valuable lesson…Its not how many things you can afford to give them.  Its how much of YOU you give them.

Answers Domination for Just $7.77 (Limited Time)

by Mike on July 19, 2009
in Discounts and Coupons

Hey whats up!

In my last post I told you about my new report…a step by step guide to generating traffic using Yahoo Answers. Today I’m going to tell you how to get it for a fraction of the price everyone else has to pay for it.

If you go to my sales page at AnswersDomination.com you’ll see it for sale for $17.

But don’t buy it there!

Instead go to my WSO (Warrior Special Offer) at the warrior forum and grab it for just $7.77!!

But do it quickly because the WSO price won’t last for long.

Click here now to get Answers Domination at a special price.

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