More Proof Of The Power Of Article Marketing

Yesterday I read a great post by Leo Dimilo regarding the traffic-generating power of article directories such as EzineArticles. 

I’m a big fan of article marketing for a couple of reasons:

•  Its free.  If you’re just starting out and you’re on a tight budget there’s no better way to drive targeted traffic to your site. 
• You can use your article to pre-sell the reader on whatever product or service you’re offering.  By the time they click through to your main site they’ve already been warmed up.
• If you do it right some of your articles will send you traffic for YEARS.

Awhile back I shared some of my own results from an article marketing campaign I was running for one of my small niche sites.  I mentioned that one of my articles had been viewed 7169 times and had generated 4115 click-throughs to my main site.

Well I just checked my stats and in the 18 months it has been live it has now been read 14729 times and generated 7753 click-throughs to my site.  And that is all completely free, 100% natural search engine traffic. 

Want an even more impressive example?  While checking out some competitor articles in that niche I found an EZA article that has been viewed an astounding 1.7 MILLION times! 

I did a little reverse engineering via Yahoo’s site explorer and found the article listed in lots of blogrolls, web site footers, and other purchased link spots.  Its obvious he’s buying up links and pointing them at the article to give it a boost in the search engines. 

And oh boy is it working!  I’m finding that article at or near the top spot for one keyword phrase after another. 

That is one marketer who obviously knows what he is doing.

Some People Just Don’t Get It

A buddy of mine forwarded me the image below this morning and it gave me a little chuckle.   Some people just don’t get it…

Sorry I don’t know where the file originated so I can’t credit the source.